6 Best Websites that are Changing the Fashion Game in India

Nowadays, the entire world is online. So it’s high time we should also be able to grab some designer duds online. So we went in search for the best Indian designer clothes websites that are changing the fashion game. We asked our friends in the fashion industry like blogger and stylists for their favorite places to shop online for designer clothes. After a rigorous survey, we put together this list for you.

With the festival season coming up, you might be on the lookout for some limited edition Lehenga. Well, you’ll find it here. Looking for a hand-embroidered couture saree for the office party? We’ve got you covered.

1.       Topping our list is Ogaan. It has become THE place for the fashion-forward crowd. This was recommended to us by the founder of Little Black Book (LBB), Suchita Salwan. After finding the site, we haven’t looked back. Launched as an online extension for the Hauz Khas flagship store, Ogaan curates some big hitters of the Indian fashion designers industry like Peachoo, Amrita Thakur, Anamika Khanna and Ridhi Mehra. If you are itching to get the first dibs on collections as soon as they hit the runways, this is the place for you. The cherry on top of this delicious cake is that they have both Made-to-Order services and at-home alteration services. Now you can experience what it feels like to have your own customizable atelier.

2.      Not all of us can afford a personal stylist. Don’t fret. We’ve got you covered. Bringing her years of experience to the masses, the leading stylist, Indian fashion designers muse and style-icon, Pernia Qureshi, has set up shop as the Pernia - Pop up shop. This site has been making fashion waves in the industry since its launch. Pernia started this store to bring homegrown designers to an international audience. The biggest perk of shopping here is that all the clothes and accessories are curated by Pernia. This is what it feels like to have your own personal stylist.

3.      If you are tired of all the Indian names on the list, we bring you - Exclusively. Fashion bloggers have been raving about this site whenever they want to cop some international brands like Michael kors, Marc Jacobs, DKNY and Emporio Armani. Shop here for international designer and get the bragging rights.

4.      Getting married soon? Or your best friend’s wedding coming up? Here is a one-stop-shop for your desi wedding attire, KalkiFashion. Cop some exquisite hand-embroidered designer lehengas to breath-taking sarees to rajasthani and south-indian wedding jewelleries. You’ll be completely decked out for your big day. Are you a traditional bride? Or do you like to live your life on the edge? You’ll find something for yourself. If you’re a bridesmaid, don’t forget to check this site out.

5.      Number five on our list is Strand Of Silk. If you are in the Indian fashion designers circle, you would have heard this name. Their speciality lies in their revival of the intricate traditional know-how and quality of home-grown Indian design. These garments are crafted by some of the best Indian fashion designers and skilled artisans. Everyone from iconic International stars to Bollywood celebrities have worn their clothes. Browsing through the site is like being on a journey into the hidden treasures of the East. Whether you live in London or Mumbai, their team of talented personal shoppers will provide you with customized consultations.

6.      Lastly on our list is Kimaya. The true Indian born-and-bred luxury brand is the initiative of husband-wife duo, Neha Hirani and Pradeep Hirani to bring excellent couture and prêt to the Indian audience. Launched with only 26 Indian fashion designers, in just 6 years, that number has grown to over 140 Italian as well as Indian fashion designers.

Do you shop online for Indian fashion designer clothes from any of these sites? What was your experience like?