All
of us can name french, italian and a few Indian designers off the top of our
heads. So, today to expand your knowledge, we bring you these up-and-coming
Indian women designers that you need
to know. These are the fresh faces of the Indian fashion scene who are changing
the game.
Every
time we think of Indian designers, we only imagine them designing elaborate
wedding lehengas and sarees. But these designers are a tad different. These
designers specialize in bringing contemporary clothing like dresses and
trousers and giving them a wholly Indian twist. Sometimes it’s the fabrics they
use, like handwoven cotton or linen. And sometimes it’s the motif of Indian
village scene that they display on the dresses. And sometimes it’s the cut of
the dress in a traditional silhouette like a saree.
2.
Lovebirds: Started as a vintage store by the dress designer Amrita Khanna in 2010,
the brand has grown into a design house that creates unconventional
architectural garments. The other half of the design duo is Gursi who came from
a background of designing cafes and restaurants. Together they create garments
with an urban Indian aesthetic while using indigenous fabrics and unexpected
details. All their collections incorporate clean, simple, and balanced lines;
grids that define the garment and minimalistic silhouettes that require no
layering.
3.
Bodice: Another brand that espouses minimalism is Bodice. Founded in 2011 by
Ruchika Sachdeva, all their devil is in their details. The brand’s trademark is
its reinvention of classic Indian garments through modern tailoring and the use
of indigenous fabrics handwoven by Indian artisans. Their collections give off
a modern, tailored vibe all the while being anchored by edgy, unexpected
details.
4. Urvashi Kaur: Urvashi Kaur, the brand, is the
brainchild and namesake of Urvashi Kaur, the woman dress designer. Urvashi wholeheartedly endorses the alternate
fashion movement. All her collections incorporate Indian traditional handwoven
fabrics, natural dyes and locally produced organic textiles. All of her
garments give off an eco-conscious vibe. Not only this, this aesthetic is
further enhanced by the use of muted, earthy colors for the garments.
5. Rashi Verma: It is easy to spot a Rashi Verma
creation. Her collection is made up of graceful sarees that combine the ease of
putting on a dress. Her saree dresses are a dream to drape. You can get
everything from classic, single toned sarees to one’s with patterned borders.
6.
Payal Pratap: Launched in 2010 by dress designer Payal Pratap Singh, the label is geared towards the
modern Indian woman who is simultaneously deeply rooted in traditions. The muse
of this brand revels in vibrant colors, rich heritage and timelessness of
traditional Indian garments. The brand was declared a runner up for the 2012 Vogue
Fashion Fund.
7.
Pero: The brand was launched by woman
dress designer Aneeth Arora in 2009. The brand’s trademark of frumpy,
oversized yet chic clothing has gained a following in India as well as abroad.
It is all thanks to the in-depth insight of Aneeth Arora in constructing
garments out of unusual textiles. Most of her designs are inspired by the local
people of her hometown of Jaipur, whom she considers are effortlessly stylish.
8.
Eka: This is a less of a fashion brand and more of a lifestyle. The Eka
women believes in a simple, pure in form
and organic way of life which is reflected in her choice of clothes. Each piece
in the collection is lovingly handcrafted with indigenous textiles like khadi,
linens and silks.
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